Jack London Market changes plans

The developers originally planned to open a public market in the building’s interior similar to the ones in San Francisco’s Ferry Building and Seattle’s Pike Place Market, but are now leaning toward attracting food manufacturing tenants to fill the space.

The news of the Jack London Market seems to be the secondary story in this piece (though Haven is quite good and deserves much kudos). Sad to see that the dream of having a Ferry Building style market place in Jack London is going away. However, looking at the abandoned first floor of the building for the past 3 years has been a bit of a downer so I'd be glad to see anybody occupy that spot. If they plan to bring folks like Miette in with their baking operations and small store front, it could actually work out to be something similar to the original idea.

It was a pretty ambitious plan to begin with. Without the necessary foot traffic, it would have been pretty difficult for any market style business to thrive. Had they been able to rent out all of the office space above the market, it could have worked. Hopefully once/if that space is taken, they can revisit the idea of a market style section.

Jack London Square heats up with expansion by Sungevity and fine dining from Daniel Patterson

Double dose of good news for Jack London Square today. First was that hot solar start-up Sungevity is leasing an additional 36,500 square feet in the mostly empty Jack London Market building. Sungevity is hoping to reach 400 employees by the end of the year which will give a great shot in the arm to the local economy. Even better was Sungevity CEO, Andrew Birch's commitment to growing in Jack London Square for the foreseeable future. The second piece of good news is that Daniel Patterson of COI fame has begun construction on his new restaurant Haven (also in the Jack London Market building). It's set to open in November of this year and will provide another great fine dining option alongside Bocanova and Ecuentro. Hopefully more businesses build/relocate/expand in the area and begin to realize that it's a great place to work and play.

A few items... New offices and short AT&T stock now!

It's been a long time since my last regular post. Lots have happened since - we moved into new offices, almost went to court and got a pet that slowly learns how to talk. To recap...

Centrro moved into new offices around November-ish. Still in Jack London Square about 4 blocks from the old office. Cool building with interesting architecture. Below are some pics...

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And a very inventive shelving system we built with the help of Ikea and the USPS.

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As for the court thing. Our old landlords over at The Commons were refusing to return our security deposit for damages. Interestingly, not for damage to the actual suite itself but for scuff marks on the stairs. What's even more interesting is that we didn't use the stairs to move our things out since we're on the 3rd floor and would be crazy to haul our stuff down two flights of stairs when there's a perfectly good elevator. After some back and forth including a filing with small claims, they sent us a check minus some bullshit minor charges. I'm still pissed but have spent way more time on this issue than I wanted to so we're dropping the claim. For future reference, I do not recommend doing business with Equistone Partners or their building management firm LCB Associates, which showed a total lack of integrity throughout the process. Oh well, live and learn.

Lastly, when we moved into the Ironworks Building, we were a little miffed to learn that Comcast wasn't available as a data option. Basically only AT&T came into the building so we signed up for AT&T phone lines and DSL. BIG MISTAKE. First, the DSL service was horrible - completely unusable. 6MB down and less than 1MB up for 8+ computers brought everyone's connectivity to a crawl. We were using Ooma VOIP phones at the old office but switched to plain land lines to avoid data congestion but even without VOIP across the lines, the service was just way too slow. On top of everything, AT&T service is not cheap. DSL came in at about $29 a month and each of our 8 phone lines costed us about $55+. With tax and fees our monthly bill was running about $550. After much begging and pleading with our new landlords, we were able to get Comcast into the building. Nice fat 50MB down and 10MB up data connection and 8 digital voice lines. Total monthly cost? Less than $300. It blows my mind why AT&T's landline and DSL business are still around. Not only am I paying half as much for better service, AT&T customer service has got to be one of the worst I've encountered. Once my wireless contract is up, I'll be moving that over to Verizon, as well. Farewell and good riddance, AT&T.

Free Oakland shuttle set to debut

This is great news. The current issue with Downtown Oakland is that there are pockets of cool places but they aren't necessarily next to each other. Jack London Square (where Centrro resides) is up and coming while the Uptown area has its own bustling restaurant/bar scene. The free shuttle that will run up and down Broadway from JLS to Uptown (and all points in between) will help get more cross pollination of people between these two areas. Plus, it'll be a great way to move people from BART to their respective destinations. I'm toying with the idea of walking from my place in Rockridge down to Uptown and taking the shuttle the rest of the way to JLS. Would be a great way to exercise and save on gas/pollution/etc.

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Shots of the new office

So it took me a few days, but here are some shots of the new office. In the week or so that we've been here, the building was renamed from the original "The London Building" at 160 Franklin to now being known as "The Commons at Jack London Square" as to incorporate the three buildings on the block (160 Franklin, 140 Franklin, and 384 Embarcadero West). Here are some exterior shots of the new mural painted alongside the back of the three buildings:

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As I said earlier, the inside is currently being renovated to reflect a more minimalistic industrial design. The great thing is the original brick is still maintained. Here are some hallway and stairwell shots.

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Our suite is pretty simple. Couple of private offices and a large open area. We're not fans of private offices so we're using one as a conference room and another may house 2-3 folks. Our landlords at Equistone were nice enough to provide us with some desks, chairs, and a conference table. Still need to get some more desks for the open area and some whiteboards. Not entirely visible are the four large skylights that bathe the suite in natural light. For most of the day, we never turn on any of the fluorescents. That'll probably change as we enter the winter months but the spring/summer months should provide enough natural light for the entire day. An amazing suite in the building that was recently renovated has glass walls for each of the offices so the natural light flows from the ceiling and the office windows. Maybe if we expand, we'll ask for these TI's in our next space.

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Part of the charm of the neighborhood is that we're in the heart of the Produce District. Below is a shot from our conference room of the warehouses just outside of the building. From midnight to about 10am, there is a bustling produce trade with goods being trucked in from all across California and the Port of Oakland. Small grocery store owners and restaurants come by to get their produce for the day. Taco trucks and other street food vendors set up shop during this busy time to support the workers in the area.

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Finally, some pictures of our view outside of the conference room of Downtown Oakland and the Oakland Hills.

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Centrro is moving again!

It seems like only yesterday that we moved but now we're at it again. After the BarNone acquisition, we were starting to get very cramped in our current shared office space. Thankfully, we were able to sign a lease in a great building just a few blocks away. The London Building is just across the street from the Barnes and Noble in Jack London Square, right in the heart of the produce district. It's been newly renovated and is LEED certified with the latest green features. Our top floor suite has a ton of natural light and beautiful exposed brick on one side. Our official move in date is Monday so I'll snap a few shots then and post here.

Chop Bar in Oakland

I'm having breakfast at the Chop Bar here on 4th and Alice in Oakland - new breakfast/sandwich place that opened up right across from our offices. So far so good. Good breakfast items and great croissants. Plus, free drip coffee on Mondays!

I'm hoping this place sticks around. The location has turned over a few restaurants in the time we've been in the area.

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Eat Real Festival in Jack London Square

Just got back from the Eat Real Festival in Jack London Square. It was way too hot and way too crowded (good for Oakland, bad for us). Friday was a much better day to go even if there was no savory food vendors setup. Not as hot and not as crowded. Anyway, ice cream and beer - what more do you need?

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Jack London Square quick visit

Took a walk down to Barnes and Noble in Jack London. Decided to snap a few pics along the way.

Here's a few shots of the area right outside of B&N.

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Next took a walk down to check out the new Jack London Market. Last shot is of Heinold’s First and Last Chance Saloon near the base of the Jack London Market; an old school bar - 126 years old to be exact!

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Here are some shots of the new Jack London Market itself. Still not yet open for business as the economy has derailed some of the tenants that were hoping to move in this summer. As such, final interior work has been greatly delayed as the landlords figure out who is going to occupy the lower market floors, as well as the upper office space. When we first were looking at office space a year ago, word was that office space would top $4 per square foot. Fast forward a year later, that number is down to about $3 but still no takers. One of the reasons is that they want to rent large blocks of space (25K minimum) instead of opening it up to smaller tenants. I give them another 3 months before that attitude and the price changes.

Exterior shots of the Northern side including shots from the top of the stairs.

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Eastern side with the roll up doors for food vendors to bring in their goods.

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The interior of the ground floor where all the small market vendors will be situated.

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Shots of the Amtrak station and walking bridge across from the Eastern side.

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Southern side of the building. Third shot is of an art piece done by Roger Stoller, a Silicon Valley product designer turned sculptor.

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Western side of the building with a similar set of stairs to the Northern side.

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Interior shots of the second floor. This is where the many restaurants and coffee shops will be. As you can see, very unfinished.

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