Posts for Tag: apple

Some words of wisdom regarding backing up your data

So my car was broken into on Friday and my Macbook was stolen.  This isn’t a post to discuss that incident.  What happened has happened and in honor of the fast approaching lunar new year, I’ve decided to be more Zen – Possessions Are Fleeting.  This is more about the events after the theft. 

I did the usual things like filing a police report, getting my window fixed, and cleaning up the car.  Next, I needed to get my digital life back on track.  First, if I had actually used Time Machine like I was supposed to, the backup process would have been super simple.  That was strike one.  I use Mozy to backup my work files so those were easy to retrieve.  Since we migrated to Google Apps earlier this year, all of my email was stored on their servers so getting access to that was easy.  What was not easy to get back were my personal files – mainly music and photos.  Luckily, I sync those items with my iPhone so technically I have a copy of those on the phone.  The difficult part is actually getting them off the phone and onto my spare laptop.  Every time I try to sync with iTunes, it tells me that it’s going to wipe all these items off my phone and replace it with the items on the laptop (which at this point is nothing).  I’ve got a Genius Bar appointment tomorrow to try to figure out how I’ll be able to have my photos and music somewhere other than my phone.

So the morale of the story is back-up your computers.  Don’t rely on copying files periodically from your laptop or desktop to an external drive.  That’s a very ineffective way of doing things.  If you have a Mac, use Time Machine.  Have it set to backup at least every 24 hours.  If you have a PC, use Mozy.  It’s free for the first 2GB and only $5 a month for unlimited storage - use this link and promo code "FEBRUARY" for a 10% discount!  $5 people.  That’s less than two lattes or one lunch out or half a movie every month.  The point is it’s not much and well worth it.

Google Tablet? Eh...

TechCrunch posted an article and the video below about a concept Google Tablet OS based on Chrome. My reaction? Eh...

To be honest, I haven't been very impressed with any of the products that Google has released besides the dominating trifecta of Search, Maps, and GMail. Pretty much every other product that Google has released is pretty ho-hum. I'm not counting services that Google has bought like YouTube, Picasa, Blogger, GrandCentral (Google Voice) etc. which are great products. To name a few in no particular order:

* Orkut
* Android
* Google Shopping
* Google Checkout
* Google Finance

The telling one here is Android. I have used an Android phone (not the new Nexus One, but the Droid) and found it to be supremely disappointing versus the iPhone. Supposedly, the Nexus One is supposed to be better but from all the online demos I've seen of the Nexus One, it's incrementally better than the Droid but not by leaps and bounds. Unlike Microsoft, I don't see Apple getting complacent about their product development and Google has a lot of ground to make up.

I really want to need the iPad

So the announcement came a couple of days ago and everyone is deciding (or has already) whether to get the new Apple iPad in March/April. Let me start by saying I really like the device. Looks slick, great screen, great UI, and the few apps that were demo'd look really good. Let's not forget the price of $499 which blew me away - very affordable given what the device does. Imagine all the eBook readers, portable DVD players, digital picture frames, etc. that already cost between $100-$300. Those devices are pretty much screwed.

As part of Steve Jobs' demo, he talked about a third class of product between the iPhone and a laptop. He said this new class needed to do a few things much better than either of the other two. To some extent, I agree with him that the iPad does do certain things better - photos and eBooks in particular. But I guess they don't do them better enough for me to buy yet another device. I split my time between two indispensable devices - my laptop (Macbook 13") and my phone (iPhone 3GS). If I were to lose either one of these, my productivity is pretty much shot. However, a tablet computer just hasn't made itself indispensable to me just yet.

So if not adding a new device, what about replacing one? Well, the iPad can't replace my phone because it's too big and can't make phone calls (VOIP, maybe?). As far as my laptop goes, I don't really do much on it besides email, web browsing, word processing, spreadsheets, occasional presentations, image manipulation, and some light HTML. I guess the iPad can handle all of those save for the image manipulation (is there an app for that? basically Photoshop light) and HTML (also, an app for that? Dreamweaver light?). But the biggest thing that I need is to be able to access a file system where I can create folders, move files around, etc. Without that it's impossible for me to replicate my day to day job on the pad. I toyed with the idea of getting this for my mom or wife because they don't do much besides email and web browsing but both like to watch videos online and without Flash support, they'd still be using their desktops half of the time.

All in all, I'd love to buy this. If I had all the money in the world I'd buy two. I'd also buy a 60" Kuro Elite, Tesla Sedan, and NetJets fractional. All of which fall into the "nice to have but not needed" category.

Woulda... Shoulda... Coulda... In a parallel world, I'd be richer

Let's rewind to 1996..... My first job out of college was at a database marketing consulting division of American Express called Epsilon. There I was introduced to the lovely world of Excel grunt work and Mainframe TSO queries. However, one of the highlights of the job was that the first account I was put on was Apple Computer. Epsilon basically compiled the direct marketing lists that Apple sent promotional mailers to. Though my exposure to Cupertino was quite limited (Epsilon's offices were near the Transamerica Building in San Francisco), I did get to meet a lot of the folks in the marketing department at Apple. The atmosphere there was somewhat muted. Gil Amelio was in power at Apple and seemed to be running the company like any other computer maker - trying to sell as many cookie cutter machines as possible while cutting costs. The only difference was nobody wanted Macs and Gil wasn't really interested in doing much besides running a lean operation. As you can probably guess, that's the formula of someone looking to streamline a business either for sale or the slow inevitable march to oblivion.

One day towards the end of my first year there (as things were getting progressively worse for Apple), news came of an unexpected bold move - the purchase of NeXT Computer and their NeXT OS which is the basis for today's Mac OS X. However, the more important asset in the purchase was the return of Steve Jobs though at the time, his role was as of yet undefined. At this time, Apple's stock was hovering around $4 (split adjusted) and languished for years. No one thought much of the purchase, in fact, a lot of folks panned Amelio for over paying for NeXT. Why would you, a company with an OS the vast majority of the world doesn't use, buy a company with an OS even fewer people used? Didn't really make sense until July of 1997 when Amelio was ousted and Jobs took over. I remember on the date of the announcement, I popped my head into the Epsilon Account Director for Apple and said, "Have you heard the news?" She replied, "Yup, I'm on the phone with my stock broker now." Apple stock price was about $3.80. I bought about $5,000 worth - almost my entire portfolio was now Apple stock.

Fast forward to today, Apple just announced its most profitable quarter ever. Buoyed by iPhone sales and the impending launch of its tablet computer, Apple's future can't be any brighter. That $5,000 worth of stock would be worth about $250K today. The operative word here is "would be" since I sold it once the stock doubled a year or so later. I guess you can't really cry much over a stock transaction that netted you a positive gain but still, no one thought Apple would hit these heights 13 years ago. If you had asked me in 1997 to bet on whether Apple would still be in business 13 years later, I would have given it a 50/50 chance. Gotta give them all the props in the world. A testament to one man's blinding adherence to doing insanely great things.

Apple Store craziness?

Take with you any and every Apple product you own that’s still under warranty and attempt to get them to give you a new one, because they’ll probably do it.

I usually get Cringely's podcast but can't really link to it nicely - good thing the article is online. Not sure if I want to try this out. My iPhone 3GS is still under warranty so could try to get a new one. I'll try this out next week and see if it works...